The Wiyot, Yurok Tribes, along with the Resighini Rancheria, and Blue Lake Rancheria recently passed a policy that prohibits commercial tobacco companies from giving away free tobacco samples on their tribal lands. The use of non-commercial tobacco for traditional and ceremonial purposes is excluded from this policy.
According to Liz Lara-O'Rourke of the United Indian Health Services, American Indian youth start smoking at the youngest of ages and report more frequent tobacco use.
The commercial tobacco industry has identified American Indian communities as an untapped and unprotected opportunity to maximize profits beyond the limits of state and county regulated jurisdictions.
By prohibiting free tobacco sampling, the Yurok Tribe and Resighini Rancheria are showing their commitment to the health and wellness of all people and are being responsible Tribal governments.
For details, call 1(707) 825-5070